When I was growing up, my Mom would not buy any cereal that had over a certain amount of sugar in it. I think her cut off was 11 grams. I sure hated that rule! While clever on her part, it made me long for the days I could eat a bowl of Kellogg's® Frosted Flakes™. How I longed to see Tony the Tiger™ on my breakfast table. Well, now I can.
Did you know that Tony the Tiger™ turns 56 years old this year? And he is still going strong, now on the box of the new
Kellogg's Frosted Flakes Gold™ cereal. Kellogg Company provided me with a sample box to review and I loved it! With 10 grams of whole grain and three grams of fiber in each serving, it not only tastes good, it's good for you too (the cereal is baked with honey to give it a sweet taste). And for those of you on Weight Watchers like I am, a 3/4 cup serving is only 2 points (110 calories, 1/2 gram fat, 3 grams fiber)! And Mom, if you're reading this? It's only got 10 grams of sugar!
"Kellogg's Frosted Flakes Gold(TM) offers better-for-you nutrition that will satisfy moms and a great taste that kids will love," said Jennifer Garrett, Director of Nutrition Marketing, Kellogg Company. "As a good source of fiber and 10 grams of whole grain, Kellogg's Frosted Flakes Gold(TM) is not only a nutritious choice, but it also gives kids energy at breakfast and snack time."
Bonus? To encourage kids to be more active, eat right and work hard to achieve their goals, Kellogg's Frosted Flakes® created the Earn Your Stripes™ program. As part of this program, Kellogg's Frosted Flakes Gold™, in partnership with the American Youth Soccer Organization (AYSO), Little League® International and Girls on the Run International, created the Five Golden Rules of Sportsmanship to give coaches and parents the tools they need to help kids succeed on and off the field. The Five Golden Rules advocate being a winner no matter what the scoreboard says, treating coaches, officials and opponents with respect, being a good teammate and finding good in the game.
"The Earn Your Stripes(TM) program helps kids with confidence as they deal with both challenges and accomplishments in athletics," said Jud Rogers, senior marketing executive, Little League(R) International. "We worked with Kellogg's Frosted Flakes Gold(TM) to create Golden Rules and give coaches and parents the tools they need to teach their kids about good sportsmanship on and off the field."
Five Golden Rules of Sportsmanship:1) Play with a smile. Don't worry; you don't have to grin throughout the whole game. Playing with a smile means playing with passion, confidence and self-respect; being gracious in victory and defeat and most of all having fun! Play for your love of the game, not just the trophy.
2) Be a winner. You can be a winner no matter what the scoreboard says. Winners lead by example -- always playing their best, being humble and acting in good character. Take care of yourself by getting enough sleep, eating right and exercising. Bring your game to the next level by practicing hard and learning from your mistakes.
3)Show respect. Playing fair and following the rules is a big part of sportsmanship. Always consider your safety and the safety of others. Also, treat your coaches, officials, parents, fans, teammates and opponents with respect both on and off the field.
4) Be a good teammate. Remember that you're part of a team. Whether you're running track, running down the soccer field or running the bases, playing sports involves others. Being part of a team means showing up to practices and games on time, cooperating with players and coaches and being a trustworthy and loyal teammate.
5) Find good in the game. Instead of focusing on missed opportunities, focus on the positive points of how you and your teammates perform. Play with a commitment to the game -- don't quit when things aren't going your way. Be gracious by cheering on good plays by your teammates and opponents and congratulating effort as well as success. And never forget that you're there to have fun!
About Kellogg CompanyWith 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at
http://www.kelloggcompany.com/.
Ingredients: WHOLE GRAIN CORN, SUGAR, RICE, CORN BRAN, WHOLE GRAIN WHEAT, MILLED CORN, HIGH FRUCTOSE CORN SYRUP, HONEY, SALT, MALT FLAVORING, NATURAL FLAVOR, ASCORBIC ACID (VITAMIN C), NIACINAMIDE, REDUCED IRON, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), VITAMIN A PALMITATE, BHT (PRESERVATIVE), FOLIC ACID, VITAMIN D, VITAMIN B12.
Allergen Information: CONTAINS WHEAT INGREDIENTS. CORN USED IN THIS PRODUCT CONTAINS TRACES OF SOYBEANS.